Zero Budget Charity Video Advertisement - Save kemp Lodge.
/I was asked to create an online video advertisement to help rase awareness of the destruction of Kemp Lodge nursing home in Liverpool.
The video was to be showcased in the local cinema and used online to rally people to sign the petition to save kemp lodge. Many of the guests at kemp lodge suffer from server dementia and would not survive the move to a new home. Some of the current guests have lived there for over 10 years and couldn’t possibly cope with moving to another location.
It was my job to create a heart felt video to showcase the issues that WILL be caused if the nursing home is demolished this year.
This was a no budget project created to help the local community.
https://www.change.org/p/help-the-elderly-stop-shock-eviction-before-it-s-too-late
This is 89 year old Ann, my mum’s best friend at Kemp Lodge Nursing Home, where they and 27 other vulnerable residents have been told they must vacate their home in the New Year.
Ann is worried that she won’t survive the ordeal and has pleadedto stay; “If they close our home many of us won’t be here next year."
Two of our residents have already been moved three times because of closures. Care homes across the country are closing down at an alarming rate with numbers soaring to 148 last year. Figures show that 58 councils have seen residential and nursing homes go out business within a six month period.
I started this petition to save Kemp Lodge and to ask the government to urgently address the social care crisis and increase funding for this sector.
My mum has dementia and it took a long time for her to settle into Kemp Lodge. It was extremely distressing watching her struggle to adapt but now she is happy surrounded by friends like Ann. Maintaining a familiar environment and routine is a vital part of dementia care and even minor changes cause immense confusion and anxiety.
When relatives are told a care home is no longer financially viable it leaves them devastated and heartbroken knowing their loved ones will suffer as a result. Staff are equally distressed at being separated from those for whom they genuinely care.
We call on the charity (CIC) that run the home and the Local Authority to reverse this critical decision and find a way of keeping these vulnerable elderly people in their home.
This could be your loved one. Please sign our petition and help put pressure on the key decision makers to find a feasible and sustainable plan to keep Kemp Lodge care home open
Together we can stop this happening
https://www.change.org/p/help-the-elderly-stop-shock-eviction-before-it-s-too-late
